Sandwell Healthy Weight
Sandwell’s Healthy Weight Network provides an opportunity to link all organisations with an interest in delivering or facilitating weight management in the borough. The challenge was to create marketing and communication tools that appealed to a wide range of community groups from diverse ethnic backgrounds, and encourage people to participate in a range of programmes and initiatives. Epic was commissioned to create the branding and design and build a website that not only provided information but also helped users locate weight programmes near to their homes. Other materials produced included pull-up banners, life-size cut out figures, photographs and video clips of activities and participants, and ideas for a borough wide ‘buddy scheme’ for the initiative.